Tourism Businesses Event

Thursday 15th October 2015

Mendip Hills Area of Outstanding Natural Beauty (AONB) tourism businesses

On 16th November Mendip Hills AONB with Visit Somerset are holding an event at Yeo Valley HQ, Blagdon for tourism businesses.

Visitors love visiting beautiful places – whether for a short walk or ride, a holiday break, to climb, fish or capture the scheme in a photo or painting. AONBs and National Parks are truly popular places with 260 million visitors per year spending in excess of £6bn. Visitors help support vibrant rural communities, and thousands of rural businesses.

The Mendip Hills AONB working with Visit Somerset is promoting the opportunities the area offers and is keen to develop these further. Situated in close proximity to Weston super Mare, Bristol and Bath, Bristol Airport and the M5, the AONB with excellent places to eat, stay and be active has the potential to attract greater numbers of visitors who are seeking what the area offers.

Sarah Jackson Mendip Hills AONB Manager said ‘The Mendip Hills is particularly well placed to benefit from the growth in active tourism created by trends in health consciousness and a desire for new experiences. The next generation of retired consumers are ‘younger’ and more active- making them a viable market for the Mendip Hills offering a range of activities – climbing, caving, walking, fishing, cycling, even snow sports’ Younger people with less knowledge or experience of rural areas may not understand the opportunities that the countryside offers and so we need to ensure marketing of the offer is clear and targeted’

Presenters include Yeo Valley, Mendip Outdoor, Greentraveller, Visit Somerset and Visit Bath. The 10.00am- 2.15pm event includes lunch in the striking Yeo Valley Canteen offering stunning views over the Chew Valley.

Booking Form and further information
Tel: 01761 462338