Experience the Mendip Hills – Tourism Training 8 March 2018

Thursday 1st February 2018

LET’S GIVE THEM AN EXPERIENCE THEY’LL NEVER FORGET

The adventure people have on the Mendip Hills keeps the rural economy going and allows people to get up close and personal with special qualities of the area. We want to help local tourism businesses create experiences visitors will remember for a lifetime.

If you’re part of the ‘visitor economy’ on the Mendip Hills join other like-minded tourism businesses for this part-training and part-sharing session that will help you and the area we all love.

EXPERIENCE THE MENDIP HILLS Tourism Training.
At the session you’ll discover;

  • What is experiential tourism and why is it so important
  • Discover the micro-clusters of contacts around you and forge links
  • Map out your own Mendip Hills experience package
  • Define your target audience so you can use it
  • Plan the marketing for your experience
  • And have a nice lunch!

EARLY BIRD TICKETS HAVE GONE!
If you were a local business that helps the Mendip Hills Fund or works with us in other ways you’ll know the Early Bird Tickets have gone. Sorry.

Thursday 8th March 10am – 3pm

Swallet Farm, Mendip Hills

BOOKING ESSENTIAL £40 to include lunch, refreshments, contacts, clever stuff and profits going to the Mendip Hills Fund. DEADLINE for booking FRIDAY 16th FEBRUARY

To book email: mendip@mendiphillsaonb.org.uk

(The session will be led by Jim Hardcastle, Manager of the Mendip Hills AONB. Jim has delivered tourism and marketing training recently for Exmoor National Park, Somerset County Council, Bristol City Council and Business West to a range of SMEs in the sector.)

Previously;
In previous work with tourism businesses you told us you wanted to see a better brand for the Mendip Hills and to look at ‘packages’ for visitors to do. We’ve been working hard over the last 18 months to build that brand; our visitor guide, website and social media now reflect our vision of ‘a wild land ready for adventure’. We helped the National Trust bring the South West Outdoor Festival to the Mendip Hills last year that has turned into the Top of the Gorge festival focusing on outdoor adventure. Among other projects we’ve completely overhauled the Mendip Way from signage up to national promotion of this important trail.